Pre-media Services Meet an Important Need for Retailers
March 18, 2011 3 Comments
Affinity Express is always evaluating new services and segments that can benefit from our solutions. In the past year, we engaged major retailers such as SuperValu and Ivie & Associates and print providers for retailers to deliver pagination and image editing for flyers, posters, in-store signage and aisle markers.
We have been so successful to date because Affinity Express offers the best of both worlds, combining offshore and onshore resources. We also have a flexible and thorough approach to outsourcing; evaluating current client processes and workflows and facilitating the methodical transition of work to dedicated production resources.
What makes Affinity Express different from other companies or internal resources is that we start by assigning a relationship manager and team to work with clients on all aspects of their production. We conduct pilots on specific projects with defined service levels and success criteria. This process-oriented approach enables us to guarantee significant cost savings for clients.
And it is clear that what we do is working! Some of the comments Vice President Premedia Operations Mike Marinos has heard recently from clients are:
“The Hispanic consumer market has always been an important part of our growth and Affinity Express has been able to maximize our language conversion and provide significant cost savings.”
“It’s a pleasure working with my Affinity Express offshore production team. They give me prompt attention on all production requirements.”
“Everything was done correctly and I couldn’t be happier. Thanks so much!”
This last comment was in response to our performance on an initial order of 100 images for one of our client’s new customers. As a result, we will be taking on even more volume and helping our client to grow.
The retailer segment is strong and growing for our company because business process outsourcing provides savings on labor costs. But it is also beneficial to many small and mid-sized organizations because it levels the playing field for them with the large companies. They can focus more on core business activities to build a competitive advantage and all other functions that don’t make major contributions to the bottom line are outsourced to experts like us at a reduced cost.
In the future, outsourcing of pre-media services by retailers will continue to expand with increasing automation and “cloud-sourcing.” This will drive new accounts to engage offshore production providers, who can integrate effectively and provide onsite production coordinators to facilitate trafficking and production management. Our expertise in these areas sets Affinity Express apart.
Something else we have going for us, according to Mike Marinos, is our people.
“I’ve been fortunate to work in this industry for more than 25 years. Today, I work with wonderful and talented professionals at Affinity Express who have a impressive drive to support clients.”