Premedia Designs Evoking Childhood and Nostalgia
August 30, 2011 Leave a comment
As I looked through some of our best recent premedia designs, I found a few that caught my eye and wanted to share on the blog. What’s common among these samples is that the ads and marketing materials are all aimed at kids, are baby products marketed to parents, or evoke the nostalgia of childhood.
This flyer is nostalgic and feels like a comic itself, appealing to collectors. The call-outs at the top stand out in yellow and resemble the exclamations you see in comic books. Even the font reinforces the connection. The red-orange color and lines draw the eye down to the merchandise on display, making it very easy to see what this ad is about.
It’s rare that you would get away with using purple as your background color: but it works here because it’s marketed to kids. The hand-drawn child and the flower motif fits in with the message of crafts as well as of Mother’s Day.
The bright yellow definitely catches attention and focuses the eye on the heading, a good thing for a text-heavy piece.
This design stays consistent with the brand colors. Its balance and clean layout unifies the whole elements of the ad—colors, shape and font used. Bright and cheerful, for a kiddy product: similar to the Cub4Kids ad above that provides a good contrast to the logo colors, it creates this effect not merely with the background but also the bright colors of the product samples.
But these are my biased opinions. What do you like about these designs, and what would you change?