Designing Our Website Icon/Favicon
November 3, 2011 Leave a comment
How do you make your brand stronger down to the smallest detail? How can you enhance your website and stand out from competitors and other companies? Try using a favicon, which is also known as a favorites icon, to display in the address bar when your site is open in the web browser. You can see them today on most popular websites, such as Facebook, Twitter and LinkedIn.
Without an icon, your site can look flat or worse, like you don’t care enough to create one.
Affinity Express didn’t have a favicon, so I suggested creating one and took on the task of designing a 16×16-pixel icon that could also be used in various media such as Facebook. I wanted our favicon to convey creativity because we offer advertising and marketing production solutions and have a team of more than 900 designers. With this in mind, I developed several design studies that were true to our corporate branding.
Kelly was partial to the second and third design but wanted to improve them by removing the “x” and using only the “a” for Affinity. I revised it and came up with these studies.
And here’s how the favicon is used on our Facebook page.
Have you designed a favicon for your company? If so, what was your inspiration? If not, give it a try or ask a designer to come up with some options for you. It’s a great way to show flair, communicate your company’s personality and take your branding to a new level.