October 25, 2011 2 Comments
Small businesses seem to agree that social media marketing is effective.
- “Creating a profile on a social network” was named the most effective marketing or advertising tactic. (MerchantCircle survey, 2011)
- 34% of respondents who had used social media said it helped them reach new potential customers and 15% said it increased sales. (Deluxe Corp survey, 2011)
However, they are yet to explore the full potential of social media.
This should soon change: 83% small businesses plan to use social media for business. Yet social media is far from being indispensable: only 4% small businesses can’t do without it. Read more of this post