How to Be an Effective Conference Call Participant

Conference callI’ve mentioned before that the virtual world at Affinity Express means we have many conference calls on a range of topics all week long. In another post, I suggested ways to structure and lead these sessions to produce results as the organizer or facilitator. Today, I wanted to take a different angle and cover ways to improve the experience for you as a participant and for the rest of the team.

Prepare

Read agendas, project lists and other documentation sent out ahead of the meeting. Scanning material while trying to listen means you are not giving your full attention to the conversation and you missed the opportunity to ask questions or get clarifications prior to everyone dialing in. That wastes time and leads to longer, repetitive calls that waste everyone else’s time. Recently, I was in a meeting where a salesperson brought up a new product that was under consideration for development. It was clear he did not listen the last time or read the minutes because he was actively selling it when we de-prioritized the offering. We had to “remind” him that we were not moving forward. That was ten minutes of our lives we’ll never get back! Read more of this post

Building Better Habits

WorkoutMost people, including me, usually get excited about a new initiative and are full of energy for some time. However, we often lose momentum and fall back, if not exactly where we started, far from where we wanted to go with only some incremental change. And then we look for the next initiative.

How do we keep the momentum going? How do we transform a new initiative into a habit that improves our business or life?

When I was a child I was told that if you do anything twenty-one times it becomes a habit. A simple trick! In business, an initiative like Six Sigma isn’t going to work unless it becomes a habit for all employees associated with the process. Once it becomes a habit, it’s followed in due course. That’s when the consequences of the initiative—the improvements we expect it to bring to the business or to life—will follow. Read more of this post

Managing from the Future

Man in business suit holding wooden swordI find the subject of complexity and chaos fascinating, especially in terms of its relevance to management. Consider these lines from the book, Surfing the Edge of Chaos:

Design, don’t engineer
Discover, don’t dictate
Decipher, don’t presuppose

To achieve our goals we have to manage from the future. Managing from the future means standing in the new future and undertaking a series of steps, not in order to get there some day, but as if you are already there (or almost there now). The task therefore involves removing whatever obstacles remain in the way to being there fully. The discipline of managing from the future begins with this mental shift. Read more of this post

5 Rules For Prioritizing That I Live By

How do you prioritize among your many tasks?I used to be a proud self-professed perfectionist. I’d spend days over one campaign email: researching, testing, editing, trying to get it just right. Then I got this job. (Kidding.) (Umm, not really.)

Now I have to turn out more work in a week than I probably did in a whole year then. And I quickly realized that my ‘perfectionist’ habits would hold me back if I didn’t learn to use them to my advantage. Also, I’d much rather write a blog post than research that new product we’re developing: and if I didn’t hang the latter one higher in the list and put an asterisk next to it, it would never get done.

I was a little surprised when my boss told me I’m good at judging priorities on my long list of tasks and doing just the few that will get us through that week (I’m also very good at procrastinating: watch out for that blog post.)

So, from a late-learner, here are some tips on prioritizing right (because you know as well as I do, you’re not getting everything on your plan done in time.) Read more of this post

12 Rules for Managing Conference Calls to Get Better Results

Conference callAnother consequence of being a company with employees scattered across many locations (including our three offices, client sites and employee’s homes) is that a lot of the communication that doesn’t take place via email happens over conference calls. My mornings are often so packed with calls it’s difficult to take a bathroom break. (If you think I’m exaggerating, this week I have my weekly team call, calls with each sales team, weekly calls with the new product development team, a call to discuss improvements to our website, a couple of calls with the CEO, a call with a client, a brainstorming session with the team, a call with HR . . . )

So how do I keep sane through all the calls? How do I make sure I disconnect from one call and start another while ensuring I make the best of my time and the time of the other parties in the conference?

Here are the rules I follow when I am hosting or organizing a conference call. Read more of this post

From Print to Digital: Transform Your Business

After reading Todd Moshier rave about the presentation by John Paton at mediaXchange, I looked up the video. I have to agree with Todd: that talk was nothing short of inspirational. And while Mr Paton talks of and to newspapers, it struck me that his words are equally relevant for most businesses, including ours.

“the newspaper model is broken & can’t be fixed” #fail #naamxc11#jrc

“There is no general model for newspapers to replace the one the internet just broke.” (John Paton quoting Clay Shirky)

This isn’t true just of newspapers but of many businesses: print is declining. That doesn’t mean the skills or the objectives of print are redundant: you have to figure out what to work on and how to make it succeed. Quoting John Paton again:

Read more of this post

Next Day Flyers Incorporates Affinity Express Design Services into Product Mix

Our client, Next Day Flyers, is promoting its new design services through which customers can have their information, including text, logo and other images, incorporated into personal custom designs.

Like Next Day Flyers’ printing, the turnaround time is quick. Once a customer decides to use the in-house design services, and information is exchanged, they usually receive an email proof in about 24 hours. When the design is approved it goes straight to print.

And guess who is providing those design services? You’re right. Read more of this post

mediaXchange 2011: Affinity Express Helps Newspapers Transform Their Business

I was at mediaXchange last week with President of Creative Services David Grant. The event could have easily been named, “It’s the Digital, Dummy,” because that’s about all that was discussed. Virtually every exhibitor and speaker focused on the predominance of online content—both editorial and advertising. At times, there was a tone of desperation (“Why haven’t newspapers figured this out yet?”) but it was tempered with optimistic sessions delivered by those who have found a way to capture and retain new online consumers and, perhaps most importantly, how to move online toward being the primary revenue stream for newspapers. Read more of this post

Review Time? 6 Tips for Managers

Does Your Review Meeting Look Like This?It’s that time of year when we are going through the formal employee review process at Affinity Express. The employee review process is intended to let all personnel know the company’s business goals, link individual objectives to department and corporate objectives, provide detailed feedback on performance, communicate what is expected for the next year and encourage positive contributions to the company and to employees’ own career growth.

However, this can be a stressful time for many employees and managers. Here are some tips I have shared with team leaders and managers at Affinity Express, that might help you too, to ensure that your performance review process is less stressful and more effective for you and your team. Read more of this post

Build Teamwork in Six Steps

No matter what business you are in or your specific role, you rely on teamwork. Do you want the telephone answered professionally and the proper information conveyed? Does your website need to be updated to reflect new pricing? Is your computer acting up? Are parts needed from an outside supplier to meet a client deadline? Should billing be sped up so you can collect accounts receivables faster each month?

Whatever the requirement, you can’t achieve the goals of your function or for your company without inspiring and reinforcing teamwork constantly.

In the case of Affinity Express, we have to keep more than nine hundred employees, who are scattered across several different offices in three continents, feeling like they are part of the same team and pulling in the same direction.

As our CEO Ken Swanson pointed out, building teamwork is no easy task. And it is one that never ends. Based on our experience, here are some ways you can improve teamwork in your environment. Read more of this post

11 Tips for Managing Virtual Teams

Video Conferences are a great way to keep in touch with remote teams!It’s great to have a team reporting to you that is like one big family all working toward a common goal . . . but easier said than done, especially in this global economy. In fact, it’s been more than a decade since I was able to sit in the same room with my direct reports every day. Most recently, I’ve managed a department in upstate New York from Atlanta, one in New York City from Atlanta and, now, one in India and the Philippines from Elgin, Illinois!

The first thing to know is that, when building a virtual team, you have to search for different qualifications than you otherwise might. Employees must be more mature (in terms of work habits) and independent. Those that have to be micromanaged or are weak on problem-solving tend to flounder in this kind of environment.

But even if you have the best team members with all of the right traits and experience, a virtual team poses numerous challenges. Although you might have overseen outside agencies, technology providers and other companies, this is a different relationship. With internal personnel, you have the added challenge of building teamwork and enhancing employee satisfaction. If you don’t take proactive measures, your department will be a revolving door with people leaving faster than you can hire and train them.

With that in mind, here are few lessons I’ve learned that may help you oversee your virtual teams effectively, as well as improve relationships with employees right in your office. Read more of this post

Artwork and Digitizing Client Spotlight: Heritage Print Solutions

For Bob Patterson, High Volumes Caused New Problems

Sample Design: Ridge Club

Vector Design Created by Affinity Express for Heritage Print Solutions

Robert Patterson of Heritage Print Solutions has only been in the industry for about a year and a half. When he started with the company, he took a new approach and led sales with promotional products and apparel versus printing; providing value-added services in response to customer demand. Because of this approach, the volume of layouts and imprints increased significantly.

With only one person on the internal team who could work on these files, the company began to experience a backlog that slowed down revenue. Capacity was exceeded and it became labor-intensive to create vector files and/or request them from clients, who often had only jpgs.

On top of that, customers sometimes balked at the cost of having the files created. Heritage Print Solutions accounts expected their provider to do the art and absorb the extra cost. Read more of this post

Tips for Business Emails: Sending the Email

(The previous two posts in this series: addressing the email and drafting the email)

Be careful before you hit send!This last post covers just four basic tips you can use to prevent an email you sent from coming back and hitting you with embarrassment.

Be prompt.

Many of us are connected most of the time. We check emails on our phone when we’re not attached to the computer. We want fast results. And with the volume of email everyone gets, issues can sometimes get buried under the pile. For all these reasons, it’s a good idea to reply to emails (that have you in the “To” box) promptly. If you will take some time to work on the issue mentioned in the email, say so, so that the other person knows when to expect a resolution.

Proofread before sending.

How basic, right? Yet you’d be surprised at how often people ignore this rule. I do too, sometimes, when I’m in a hurry—and almost always, when I’ve hit send before reading through what I’ve written, I look at that email later and cringe. Even when it’s a basic one-line email to your co-workers, it helps to spend a few seconds to read it through. And if it’s a message to a new client—read it over twice, and then ask your colleague who sits next to you to come over and take a look too. Read more of this post

Tips on Business Emails: Drafting the Email

Writing business emails(The first post of this series is here.)

Every means of communication has its own strengths, and sometimes the medium is part of the message. Email is particularly tricky to get right, because unlike a face-to-face meeting or a phone call, you don’t have the aid of gestures or tone of voice. Unlike online chat, it’s more formal and often referenced later. Yet, if you work closely with colleagues or clients in remote offices, email often is the default mode of communication.

So here are 20 tips on how to craft your message.

1. Words are powerful, so use them well.

Use the right word (hint: use a dictionary or a thesaurus when you aren’t sure) and not merely an approximate one. Use simple and direct language, and get straight to the point.

2. Include a clear subject line.

For busy recipients, your subject line will decide whether the email is read immediately or shelved to be looked at later (or forgotten). Make sure your subject line accurately represents what’s in the message (e.g., “Newsletter Draft: Please Review” instead of “Urgent” or worse, “Hello”).

If you’re sending a document or picture from within the application, remember to edit the automatically-inserted subject.

Never put the entire email content in the subject line. Read more of this post

10 Tips for Newspapers Who Outsource Ad Production

OutsourcingThe outsourcing of print ad production, interactive services and editorial services is increasingly common among North American newspapers. The benefits have been proven over time and many publishers have achieved significant savings they have channeled into new product and content development.

When asked about a cost-effective way to create and deliver content, Journal Register Company CEO John Paton answered: “It’s a two-part strategy. The first is outsourcing . . . why is outsourcing a $4 billion a year industry? Because outsourcers can do their jobs better than we do. . . . in fact, 66 percent of our cost structure is devoted to things we don’t want to do. Only one-third is content creation.”

If your newspaper is considering outsourcing any of these functions, here are ten tips specific to ad production (but which apply to a variety of services) that can make your transition smoother and allow you to see results more quickly. Read more of this post

Tips on Business Email: Addressing the Email

Affinity Express Blog: Tips on Email CommunicationMy last post on business communication was well-received, so I thought I’d expand upon a crucial aspect of communication. There are tons of articles on the subject, but here is what I have learned personally. Some of these were suggestions from bosses or co-workers, and some I’ve picked up through observation or the hard way – by making mistakes.

This is long, so I’m breaking this up into three parts: the “who” (addressing the email), the “what” (drafting the message) and the “how” (sending the email). First, I’ll cover the “who”, or what to keep in mind about your recipients.

Address people correctly.

How do you know what’s correct? How do you know whether to write to Kelly Glass starting with a formal “Dear Ms. Glass” or with a breezy “Hey, Kelly!” Here are the tips I follow: Read more of this post

Management by Mathematics

Affinity Express blog: Management by MathematicsEver wish you had a magic wand that would solve work dynamics? You might actually have one already without realizing it. Mathematics may not be the first thing that comes to mind when trying to solve a problem, but it is actually the basis of life and work. We just need to consciously acknowledge and leverage it.

While the world of mathematics is vast (ranging from factors abstraction, counting, calculation, measurement, shapes, motion and so on), the mathematical aspect of logical reasoning comes pretty close to management dynamics. The mathematician, Benjamin Peirce, called mathematics: “the science that draws necessary conclusions”.

To communicate and reinforce some basic ideas to motivate ourselves and build teamwork, we sometimes apply mock-mathematics. Read more of this post

100th Blog Post

100We started this blog back in May somewhat tentatively, wondering what we would ever write about. Turns out we are much more voluble than we thought: this is the 100th post on the blog!

Thank you all who have been reading. If you are a regular reader, or if you just dropped in today, do comment and tell us why you come here. Or just say hi. We want to know you better.

And here are some of the posts I like best on this blog. Have you read them yet? Read more of this post

CEO Insight: Looking Forward at 2011

Affinity Express Blog: FireworksAs we head into 2011 and our eleventh year in business, the Marketing Team asked me to provide a view of Affinity Express from my vantage point, give insight into my management approach and talk about what I see coming in the future.

Since 2008, when I first became CEO of Affinity Express, my vision was to develop a top-performing, global team with a burning desire to continually improve everything they do for clients and employees; a team who could work with me to build a fast-growing, early mover business process outsourcing (BPO) company in the media production industry. I realized at the time that this was no small task, but believed strongly in our potential.

A relatively short time later, in 2010, we received an indication that we are well on our way to realizing this vision. Affinity Express was named to the Global Services 100 list, which recognizes companies that define global outsourcing. Many major corporations in more established outsourcing categories were featured, yet Affinity Express was the only provider of advertising and marketing production solutions on the list. This is a wonderful honor and I consider it a testament to the passion and teamwork of all our talented people. Read more of this post

Change Management Is Essential to Outsourcing Success

Planning for ChangeI loved this article on managing outsourcing processes. With my experience in new client implementation, I definitely agree with Upadhye’s advice to client organizations that they “understand from the service provider what inputs they need to deliver satisfactory results.” (I’ve said this before, and Upadhye makes the same point: the best outsourcing arrangements are partnerships between two companies.)

At Affinity Express, we encourage clients to work on changing their processes right at the beginning of their relationships with us, so that it is easier to get their systems and people ready for outsourcing. This makes it easier on their sales and production personnel, as well as our team.  It  goes a long way toward making these projects successful. Read more of this post

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