June 18, 2013 5 Comments
The biggest news on social media marketing this week was the introduction of hashtags by Facebook. What does this development mean and how does it affect your marketing efforts? Most importantly, how can you use this change to enhance your company’s online presence?
What is a hashtag?
A hashtag is any word, acronym or phrase with no spaces, prefixed with the symbol #. It is a form of metadata tag. Short messages on social networking channels including Twitter, Tout, identi.ca, Tumblr, Instagram, Flickr, Google+ and Facebook may be tagged by putting “#” before important words that relate them to a topic, such as:
#AffinityExpress is a leading provider of #marketingproduction services.
Because messages are grouped together by hashtags on social media channels, it becomes easier to search for hashtags and get an entire set of messages containing those words.
How do hashtags function?
If promoted by enough people, any hashtag can “trend” and attract more individual users to discussions. On Twitter, extremely popular hashtags appear in the Trending Topics area of your Twitter homepage. They can be organized by geographic area or across all of Twitter. Hashtags are not registered or controlled by any one user or group of users. Read more of this post