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		<title>Writing an Effective Creative Brief for a Design Project</title>
		<link>http://blog.affinityexpress.com/2012/02/24/creative-brief-for-design-projects/</link>
		<comments>http://blog.affinityexpress.com/2012/02/24/creative-brief-for-design-projects/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 14:30:05 +0000</pubDate>
		<dc:creator>Mel Fernandez</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[processes]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=4241</guid>
		<description><![CDATA[A creative brief is almost like a roadmap for how a project will turn out. It is the best chance to set the tone of your project so it starts off in the right direction. Your design will be only as good as your brief. I remember a quote from a seminar on writing good [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=4241&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">melfernandez</media:title>
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		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/web-services.jpg" medium="image">
			<media:title type="html">Affinity Express Web Services</media:title>
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		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/elgin-herald-web-services.jpg" medium="image">
			<media:title type="html">Elgin Herald Web Services</media:title>
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		<item>
		<title>News Publishers’ Business Model for Digital Success</title>
		<link>http://blog.affinityexpress.com/2012/02/22/newspaper-digital-services/</link>
		<comments>http://blog.affinityexpress.com/2012/02/22/newspaper-digital-services/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 13:21:32 +0000</pubDate>
		<dc:creator>Ken Swanson</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[processes]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=4206</guid>
		<description><![CDATA[The addition of digital agency services is something that every local media company should consider in 2012.  - “The Local Digital Ad Agency: Emerging Opportunity for Innovative Media Companies,” the Local Media Innovation Alliance, December 2011 To better serve local advertisers and compete for online advertising dollars, adding digital agency services is a major opportunity [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=4206&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kenswanson</media:title>
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		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/local-media-innovation-alliance.png?w=150" medium="image">
			<media:title type="html">Local Media Innovation Alliance</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/wan-ifra.png?w=150" medium="image">
			<media:title type="html">WAN-IFRA</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/aaaa.png" medium="image">
			<media:title type="html">American Association of Advertising Agencies</media:title>
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		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/pew-research-center.jpg" medium="image">
			<media:title type="html">Pew Research Center</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/wan-ifra.png?w=150" medium="image">
			<media:title type="html">WAN-IFRA</media:title>
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		<item>
		<title>“Visual Marketing”: the Book</title>
		<link>http://blog.affinityexpress.com/2012/02/17/visual-marketing/</link>
		<comments>http://blog.affinityexpress.com/2012/02/17/visual-marketing/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 13:00:57 +0000</pubDate>
		<dc:creator>Unmana Datta</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=4225</guid>
		<description><![CDATA[As a marketer in the business of advertising and marketing design, I was intrigued when I first heard of the book Visual Marketing, and I was glad to get my hands on it. The premise of the book is both exciting and unoriginal: that visuals have as much to do with marketing as copy or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=4225&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">aemarketer</media:title>
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		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/visual-marketing.jpg" medium="image">
			<media:title type="html">Visual-Marketing</media:title>
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		<item>
		<title>Pink and Red: Valentine&#8217;s Day Ads</title>
		<link>http://blog.affinityexpress.com/2012/02/14/valentine-ads/</link>
		<comments>http://blog.affinityexpress.com/2012/02/14/valentine-ads/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 13:43:00 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[designs]]></category>
		<category><![CDATA[holidays]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=4188</guid>
		<description><![CDATA[Whether you love it or hate it, Valentine&#8217;s Day is here once again. From a design perspective, this can be a challenging holiday, as there are a limited number of symbols or images and colors used. And we recently heard a bit of proactive advice from one of our clients: we should be careful not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=4188&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2012/02/14/valentine-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kellyglass</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/valentines-ad-for-roses.jpg" medium="image">
			<media:title type="html">Valentine&#039;s Ad for Flowers</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/valentines-ad-for-jewelry.jpg" medium="image">
			<media:title type="html">Valentine&#039;s Ad for Jewelry</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/ad-for-valentines-evening.jpg" medium="image">
			<media:title type="html">Ad for Valentine&#039;s Evening</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/ad-for-valentines-dance.jpg" medium="image">
			<media:title type="html">Ad for Valentine&#039;s Dance</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/ad-for-valentines-day.jpg" medium="image">
			<media:title type="html">Ad for Valentine&#039;s Weekend</media:title>
		</media:content>
	</item>
		<item>
		<title>Getting Line and Paragraph Spacing Just Right in Your Document</title>
		<link>http://blog.affinityexpress.com/2012/02/10/spacing-print-document/</link>
		<comments>http://blog.affinityexpress.com/2012/02/10/spacing-print-document/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 14:56:30 +0000</pubDate>
		<dc:creator>Jon Zerndt</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=4172</guid>
		<description><![CDATA[Line and paragraph spacing can make a lot of difference to the look of a document, yet it&#8217;s often overlooked. In this post, I share some really simple tips on spacing and how to get it right. The standard spacing strategy is to use a decreasing amount of space as you move down the document. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=4172&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2012/02/10/spacing-print-document/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">zerndt</media:title>
		</media:content>

		<media:content url="https://origin.ih.constantcontact.com/fs002/1102356594701/img/479.png" medium="image">
			<media:title type="html">Spacing and Leading</media:title>
		</media:content>

		<media:content url="https://origin.ih.constantcontact.com/fs002/1102356594701/img/480.png" medium="image">
			<media:title type="html">Leading in InDesign</media:title>
		</media:content>

		<media:content url="https://origin.ih.constantcontact.com/fs002/1102356594701/img/481.png" medium="image">
			<media:title type="html">Paragraph Spacing in InDesign</media:title>
		</media:content>

		<media:content url="https://origin.ih.constantcontact.com/fs002/1102356594701/img/482.png" medium="image">
			<media:title type="html">Paragraph Spacing in Word</media:title>
		</media:content>

		<media:content url="https://origin.ih.constantcontact.com/fs002/1102356594701/img/484.png" medium="image">
			<media:title type="html">InDesign Returns</media:title>
		</media:content>
	</item>
		<item>
		<title>Designs of the Quarter: Pre-Media and Print Ads</title>
		<link>http://blog.affinityexpress.com/2012/02/07/premedia-print-ad/</link>
		<comments>http://blog.affinityexpress.com/2012/02/07/premedia-print-ad/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 13:37:34 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[awards and recognition]]></category>
		<category><![CDATA[designs]]></category>
		<category><![CDATA[pre-media]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=4137</guid>
		<description><![CDATA[Once again in Q4 of 2011, we called for submissions to our Designs of the Quarter contest. This time, we did not limit the categories, so all Affinity Express designers could participate. We were pleased with the response and the committee selected these four to feature. For the first time, we had two winning entries [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=4137&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2012/02/07/premedia-print-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6100fe1609f1e84506102508c52f3f5e?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kellyglass</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/oasis-cafe.jpg" medium="image">
			<media:title type="html">Pre-Media Design: Cafe</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/trackside-cafe.jpg?w=450" medium="image">
			<media:title type="html">Pre-Media Design: Donut Cafe</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/01/att-newspaper-ad-for-community.jpg" medium="image">
			<media:title type="html">AT&#38;T Newspaper Ad for Community</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/susan-l.jpg?w=480" medium="image">
			<media:title type="html">Pre-Media Design: Chocolate</media:title>
		</media:content>
	</item>
		<item>
		<title>10 Steps to Keeping Marketing Communications Updated</title>
		<link>http://blog.affinityexpress.com/2012/02/03/marketing-materials-updated/</link>
		<comments>http://blog.affinityexpress.com/2012/02/03/marketing-materials-updated/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 15:09:09 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[processes]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=4145</guid>
		<description><![CDATA[At the start of the year, every marketing department needs to update their materials and documents and make sure they’re ready to use. Now that I’m done with mine, I put together a checklist that you can use too. 1. Revise Dates It sounds obvious but you would be surprised how many people forget to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=4145&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2012/02/03/marketing-materials-updated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6100fe1609f1e84506102508c52f3f5e?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kellyglass</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/02/price-sheet1.jpg" medium="image">
			<media:title type="html">Affinity Express Price Sheet</media:title>
		</media:content>
	</item>
		<item>
		<title>Editorial Services for Newspapers</title>
		<link>http://blog.affinityexpress.com/2012/01/31/editorial-services-newspapers/</link>
		<comments>http://blog.affinityexpress.com/2012/01/31/editorial-services-newspapers/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 13:45:24 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[announcements]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[company news]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[offshoring]]></category>
		<category><![CDATA[processes]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=4121</guid>
		<description><![CDATA[In 2011, we launched editorial services for news publishing clients. I recently had a chance to sit down with Affinity Express Managing Editor Alan Bonini and Vice President of Operations Kristin Meidell to get their perspective on the industry and the future. Outsourcing accelerates publishers’ ability to establish production hubs, re-purpose content, focus on critical [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=4121&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2012/01/31/editorial-services-newspapers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6100fe1609f1e84506102508c52f3f5e?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kellyglass</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/01/editorial-products.jpg" medium="image">
			<media:title type="html">Editorial Products</media:title>
		</media:content>
	</item>
		<item>
		<title>Enhancing Your Image with Ads about Community Service</title>
		<link>http://blog.affinityexpress.com/2012/01/27/print-ads-community-service/</link>
		<comments>http://blog.affinityexpress.com/2012/01/27/print-ads-community-service/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 13:42:03 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[designs]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=4094</guid>
		<description><![CDATA[We were looking through some of our best print ads for our newspaper clients last year. We were surprised by how many had a focus on community service and immediately thought, &#8220;we have a blog post!&#8221; Just as people are more inclined to purchase from companies they get to know better on social media and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=4094&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6100fe1609f1e84506102508c52f3f5e?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kellyglass</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/01/service-newspaper-ad.jpg" medium="image">
			<media:title type="html">Service Newspaper Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/01/macys-newspaper-ad.jpg" medium="image">
			<media:title type="html">Macy&#039;s Newspaper Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/01/ing-newspaper-ad.jpg" medium="image">
			<media:title type="html">ING Newspaper Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/01/eog-newspaper-ad.jpg" medium="image">
			<media:title type="html">EOG Newspaper Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/01/conocophillips-newspaper-ad.jpg" medium="image">
			<media:title type="html">ConocoPhillips Newspaper Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/01/att-newspaper-ad-for-community.jpg" medium="image">
			<media:title type="html">AT&#38;T Newspaper Ad for Community</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/01/volunteerism-newspaper-ad.jpg" medium="image">
			<media:title type="html">Volunteerism Newspaper Ad</media:title>
		</media:content>
	</item>
		<item>
		<title>Build Your Brand on Social Media</title>
		<link>http://blog.affinityexpress.com/2012/01/19/build-brand-on-social-media/</link>
		<comments>http://blog.affinityexpress.com/2012/01/19/build-brand-on-social-media/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 13:41:38 +0000</pubDate>
		<dc:creator>Unmana Datta</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=4082</guid>
		<description><![CDATA[Have you started out on social media but aren&#8217;t quite sure what to do with it? Do you wonder how you&#8217;re ever going to show your business&#8217;s competence and expertise in 140 characters? Or how to get people interested in your industry to follow you? I provide some answers in this post at the Search [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=4082&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2012/01/19/build-brand-on-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/f3f711f8bd9c8a830ca56c3d3ec0edcd?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">aemarketer</media:title>
		</media:content>
	</item>
		<item>
		<title>Reviewing Design Work</title>
		<link>http://blog.affinityexpress.com/2012/01/17/reviewing-design-work/</link>
		<comments>http://blog.affinityexpress.com/2012/01/17/reviewing-design-work/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 13:30:30 +0000</pubDate>
		<dc:creator>Mel Fernandez</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=4071</guid>
		<description><![CDATA[“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” -    Winston Churchill As a client, when reviewing creative work, it is important to give constructive criticism. When reviewing a print ad, logo design, web design etc., [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=4071&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2012/01/17/reviewing-design-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b138983d06b5785ed8dd2d1558f7bf3f?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">melfernandez</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/01/facebook-poster.gif" medium="image">
			<media:title type="html">Facebook Poster</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/happy-new-year2.jpg" medium="image">
			<media:title type="html">Happy New Year</media:title>
		</media:content>
	</item>
		<item>
		<title>10 Recurring Features for Your Newsletter</title>
		<link>http://blog.affinityexpress.com/2012/01/12/newsletter/</link>
		<comments>http://blog.affinityexpress.com/2012/01/12/newsletter/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 15:00:29 +0000</pubDate>
		<dc:creator>Unmana Datta</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=4044</guid>
		<description><![CDATA[Do you think sending out a newsletter isn&#8217;t for you? What could you possibly put in it every week (or month)? Think about it: you might find more content ideas than you now realize. Here are some ideas for recurring features you can have in your newsletter. Answer customer questions What customer questions do you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=4044&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2012/01/12/newsletter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/f3f711f8bd9c8a830ca56c3d3ec0edcd?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">aemarketer</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/01/ad-express1.jpg" medium="image">
			<media:title type="html">Ad Express</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/01/ad-express-icon.jpg" medium="image">
			<media:title type="html">Ad Express Icon</media:title>
		</media:content>
	</item>
		<item>
		<title>Ten Most Popular Marketing Posts of 2011</title>
		<link>http://blog.affinityexpress.com/2012/01/04/popular-marketing-posts/</link>
		<comments>http://blog.affinityexpress.com/2012/01/04/popular-marketing-posts/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 14:03:22 +0000</pubDate>
		<dc:creator>Unmana Datta</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=4003</guid>
		<description><![CDATA[For newer readers as well as those of you who missed them the first time around, here are our top marketing posts from 2011. Designing Our Facebook Page Welcome Tab Who knew a simple post describing how we created the design for our Facebook page welcome tab would be the most popular of 2011 (even [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=4003&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2012/01/04/popular-marketing-posts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/f3f711f8bd9c8a830ca56c3d3ec0edcd?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">aemarketer</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2012/01/top-ten1.jpg" medium="image">
			<media:title type="html">Top Ten</media:title>
		</media:content>
	</item>
		<item>
		<title>Happy New Year</title>
		<link>http://blog.affinityexpress.com/2011/12/30/happy-new-year-2/</link>
		<comments>http://blog.affinityexpress.com/2011/12/30/happy-new-year-2/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 13:19:00 +0000</pubDate>
		<dc:creator>Unmana Datta</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA[company news]]></category>
		<category><![CDATA[designs]]></category>
		<category><![CDATA[holidays]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=3967</guid>
		<description><![CDATA[Please click here to view our online card. From all of us at Affinity Express, we wish you a very happy 2012.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=3967&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2011/12/30/happy-new-year-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/f3f711f8bd9c8a830ca56c3d3ec0edcd?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">aemarketer</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/happy-new-year2.jpg" medium="image">
			<media:title type="html">Happy New Year</media:title>
		</media:content>
	</item>
		<item>
		<title>New Year Ads</title>
		<link>http://blog.affinityexpress.com/2011/12/27/new-year-ads/</link>
		<comments>http://blog.affinityexpress.com/2011/12/27/new-year-ads/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 13:12:57 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[designs]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=3891</guid>
		<description><![CDATA[What comes to mind when you think of New Year&#8217;s Eve? Based on the ads we create at this time of the year for our clients, it is fireworks, balloons and decorations, and champagne. Unlike Christmas, there isn&#8217;t a wide variety of iconic images from which to choose, which means it can be challenging to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=3891&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2011/12/27/new-year-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6100fe1609f1e84506102508c52f3f5e?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kellyglass</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/jaguar-platinum.jpg" medium="image">
			<media:title type="html">Jaguar-Platinum</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/year-end-blowout.jpg" medium="image">
			<media:title type="html">Year-End-Blowout</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/new-years-eve-parties.jpg" medium="image">
			<media:title type="html">New-Year&#039;s-Eve-Parties</media:title>
		</media:content>
	</item>
		<item>
		<title>Happy Holidays</title>
		<link>http://blog.affinityexpress.com/2011/12/24/holidays-embroidery-design/</link>
		<comments>http://blog.affinityexpress.com/2011/12/24/holidays-embroidery-design/#comments</comments>
		<pubDate>Sat, 24 Dec 2011 10:03:43 +0000</pubDate>
		<dc:creator>Unmana Datta</dc:creator>
				<category><![CDATA[announcements]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[awards and recognition]]></category>
		<category><![CDATA[designs]]></category>
		<category><![CDATA[embroidery digitizing]]></category>
		<category><![CDATA[holidays]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=3943</guid>
		<description><![CDATA[It&#8217;s a holiday tradition at Affinity Express to recreate a well-known piece of art using embroidery digitizing. This year, the pressure was heightened since last year&#8217;s design just won us two awards: the Stitches Golden Needle awards for Design of the Year, Technical, Corporate and Design of the Year, Artistic, Corporate. The subject we chose this year [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=3943&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2011/12/24/holidays-embroidery-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/f3f711f8bd9c8a830ca56c3d3ec0edcd?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">aemarketer</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/2011-embroidery-card1.jpg" medium="image">
			<media:title type="html">2011 Embroidery Card</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/embroidery-design-for-holid.jpg" medium="image">
			<media:title type="html">Embroidery Design for Holidays</media:title>
		</media:content>
	</item>
		<item>
		<title>What Are the Most Influential Retailers Doing on Twitter?</title>
		<link>http://blog.affinityexpress.com/2011/12/22/retailers-twitter/</link>
		<comments>http://blog.affinityexpress.com/2011/12/22/retailers-twitter/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 13:02:05 +0000</pubDate>
		<dc:creator>Unmana Datta</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=3975</guid>
		<description><![CDATA[Klout has shared this list of the top ten most influential retailers online, and it got me wondering: what are they doing that makes them influential (or really, gives them a better Klout score)? Here&#8217;s my completely unscientific evaluation. Amazon It&#8217;s no surprise Amazon is on the list: it&#8217;s the top online retailer and has [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=3975&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2011/12/22/retailers-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/f3f711f8bd9c8a830ca56c3d3ec0edcd?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">aemarketer</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/jcpenney-on-twitter.jpg" medium="image">
			<media:title type="html">JCPenney on Twitter</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/thinkgeek-on-twitter.jpg" medium="image">
			<media:title type="html">ThinkGeek on Twitter</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/target-on-twitter.jpg" medium="image">
			<media:title type="html">Target on Twitter</media:title>
		</media:content>
	</item>
		<item>
		<title>Christmas Ads</title>
		<link>http://blog.affinityexpress.com/2011/12/20/christmas-ads/</link>
		<comments>http://blog.affinityexpress.com/2011/12/20/christmas-ads/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 13:58:10 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[designs]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=3897</guid>
		<description><![CDATA[We&#8217;ve written previously about holiday-themed ads and how to best tie into the season to encourage customers to buy products and services. As we approach the winter holidays, let&#8217;s take a look at some fresh winter ads. This is another example of adding an image to a standard ad to brighten it up and evoke [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=3897&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2011/12/20/christmas-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6100fe1609f1e84506102508c52f3f5e?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kellyglass</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/holiday-greeting-from-spech.jpg" medium="image">
			<media:title type="html">Holiday-Greeting-from-SpecH</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/christmas-gifts.jpg" medium="image">
			<media:title type="html">Christmas-Gifts</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/holiday-open-house.jpg" medium="image">
			<media:title type="html">Holiday-Open-House</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/christmas-celebration.jpg" medium="image">
			<media:title type="html">Christmas-Celebration</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/home-delivery-for-the-holid.jpg" medium="image">
			<media:title type="html">Home-Delivery-for-the-Holid</media:title>
		</media:content>
	</item>
		<item>
		<title>10 Tips on Designing Brochures</title>
		<link>http://blog.affinityexpress.com/2011/12/16/designing-brochures/</link>
		<comments>http://blog.affinityexpress.com/2011/12/16/designing-brochures/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 15:33:54 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[graphics]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[designs]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=3926</guid>
		<description><![CDATA[With Mel Fernandez Even with the prevalence of digital marketing, brochures are common marketing materials, used in both printed and electronic form. We use them to present our company and its products and services in an interesting way that grabs readers’ attention and makes them want to buy from us or work with us. To [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=3926&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2011/12/16/designing-brochures/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6100fe1609f1e84506102508c52f3f5e?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kellyglass</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/graphic-services-brochure1.jpg" medium="image">
			<media:title type="html">Affinity Express Graphic Services Brochure</media:title>
		</media:content>
	</item>
		<item>
		<title>Using Cartoons for Marketing</title>
		<link>http://blog.affinityexpress.com/2011/12/13/cartoons-marketing/</link>
		<comments>http://blog.affinityexpress.com/2011/12/13/cartoons-marketing/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 13:11:34 +0000</pubDate>
		<dc:creator>Unmana Datta</dc:creator>
				<category><![CDATA[graphics]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[designs]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=3861</guid>
		<description><![CDATA[I have been reading the book Visual Marketing by David Langton and Anita Campbell, and came across the example of cartoons to market CaseCentral. CaseCentral markets eDiscovery software to law firms and corporations, and these &#8220;Case in Point&#8221; cartoons are meant to draw attention, entertain as well as demonstrate the company&#8217;s knowledge of the field. That [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&amp;blog=12656481&amp;post=3861&amp;subd=affinityexpress&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2011/12/13/cartoons-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/f3f711f8bd9c8a830ca56c3d3ec0edcd?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">aemarketer</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/cartoon-air-force-one.jpg" medium="image">
			<media:title type="html">Cartoon: Air Force One</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2011/12/cartoon-you-unlimited.jpg" medium="image">
			<media:title type="html">Cartoon: You, Unlimited</media:title>
		</media:content>
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