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	<title>Affinity Express Blog</title>
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	<link>http://blog.affinityexpress.com</link>
	<description>Tips for Marketing and Design</description>
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		<title>Affinity Express Blog</title>
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		<item>
		<title>Publishers Use Special Sections to Drive More Revenue</title>
		<link>http://blog.affinityexpress.com/2013/05/17/publishers-use-special-sections-to-drive-more-revenue/</link>
		<comments>http://blog.affinityexpress.com/2013/05/17/publishers-use-special-sections-to-drive-more-revenue/#comments</comments>
		<pubDate>Fri, 17 May 2013 19:11:30 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=6205</guid>
		<description><![CDATA[Special sections can add significant revenue for publishers. When done well, they improve readership and appeal to new advertisers. They can also have a major impact on year-end profits. But building great special sections requires more than just a few articles and some ads. It takes strong material, preparation, sales planning and consistent effort to [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=6205&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kellyglass</media:title>
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		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/be-healthy.jpg?w=421" medium="image">
			<media:title type="html">Be Healthy Special Section</media:title>
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		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/las-cruces.jpg?w=272" medium="image">
			<media:title type="html">Las Cruces</media:title>
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		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/lake-caster.jpg?w=300" medium="image">
			<media:title type="html">Lake Caster</media:title>
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		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/neighborhoods.jpg?w=272" medium="image">
			<media:title type="html">Neighborhoods Special Section</media:title>
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	</item>
		<item>
		<title>Marketing to Target Multi-Screen Consumers</title>
		<link>http://blog.affinityexpress.com/2013/05/14/marketing-to-target-multi-screen-consumers/</link>
		<comments>http://blog.affinityexpress.com/2013/05/14/marketing-to-target-multi-screen-consumers/#comments</comments>
		<pubDate>Tue, 14 May 2013 15:42:44 +0000</pubDate>
		<dc:creator>Kriti Adlakha</dc:creator>
				<category><![CDATA[online advertising]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[SMB marketing]]></category>
		<category><![CDATA[multi-screen consumers]]></category>
		<category><![CDATA[multi-screen users]]></category>
		<category><![CDATA[multiscreen marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=6188</guid>
		<description><![CDATA[Most consumers today don’t limit themselves to a single device to check out deals, compare competing offers and get reviews from family and friends. They use a combination of phones, tablets, computers and TVs to consume and share digital content. While each of these has a significant role in our consumption today, the important objective [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=6188&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kadlakha</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/bmw-responsive-website.jpg?w=550" medium="image">
			<media:title type="html">BMW Responsive Website</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/multi-screen-world-infographic-by-google.jpg?w=463" medium="image">
			<media:title type="html">multi-screen-world (infographic by Google)</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/landing-page-plugnplay2-sample.jpg?w=550" medium="image">
			<media:title type="html">Landing page PlugNplay2 sample</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/macys_facebook.jpg?w=550" medium="image">
			<media:title type="html">Macys_FACEBOOK</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/jj-twitter.jpg?w=550" medium="image">
			<media:title type="html">J&#38;J twitter</media:title>
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	</item>
		<item>
		<title>Happy Mother&#8217;s Day</title>
		<link>http://blog.affinityexpress.com/2013/05/12/happy-mothers-day-2/</link>
		<comments>http://blog.affinityexpress.com/2013/05/12/happy-mothers-day-2/#comments</comments>
		<pubDate>Sun, 12 May 2013 07:21:09 +0000</pubDate>
		<dc:creator>Kriti Adlakha</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[Happy Mother's Day]]></category>
		<category><![CDATA[Mother]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=6183</guid>
		<description><![CDATA[Affinity Express wishes all moms a very Happy Mother&#8217;s Day!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=6183&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/05/12/happy-mothers-day-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kadlakha</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/happy-mothers-day.jpg?w=550" medium="image">
			<media:title type="html">Happy Mothers Day</media:title>
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	</item>
		<item>
		<title>The SMB Marketing Opportunity for Mother&#8217;s Day</title>
		<link>http://blog.affinityexpress.com/2013/05/10/the-smb-marketing-opportunity-for-mothers-day/</link>
		<comments>http://blog.affinityexpress.com/2013/05/10/the-smb-marketing-opportunity-for-mothers-day/#comments</comments>
		<pubDate>Fri, 10 May 2013 17:15:01 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[SMB marketing]]></category>
		<category><![CDATA[marketing services]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=6172</guid>
		<description><![CDATA[Last year, consumers spent an average of $140 each on Mother’s Day gifts for moms, wives, daughters, aunts and other special women. That was an increase of more than 10 percent over the previous year. As a publisher or marketing service provider, how do you drive more advertising revenue while helping your small- to medium-sized [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=6172&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/05/10/the-smb-marketing-opportunity-for-mothers-day/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">kellyglass</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/sandstone-grillhouse.jpg?w=550" medium="image">
			<media:title type="html">Sandstone Grillhouse Mother&#039;s Day Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/autozone.jpg?w=450" medium="image">
			<media:title type="html">AutoZone Web Page</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/pharmasave.jpg?w=545" medium="image">
			<media:title type="html">Pharmasave</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/edible-arrangements.jpeg?w=540" medium="image">
			<media:title type="html">Edible Arrangements Mother&#039;s Day Ad</media:title>
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	</item>
		<item>
		<title>Proven Marketing Practices to Nurture Leads</title>
		<link>http://blog.affinityexpress.com/2013/05/07/proven-marketing-practices-to-nurture-leads/</link>
		<comments>http://blog.affinityexpress.com/2013/05/07/proven-marketing-practices-to-nurture-leads/#comments</comments>
		<pubDate>Tue, 07 May 2013 14:58:33 +0000</pubDate>
		<dc:creator>Kriti Adlakha</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[SMB marketing]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[marketing leads]]></category>
		<category><![CDATA[nurture leads]]></category>
		<category><![CDATA[nurturing leads]]></category>
		<category><![CDATA[sales leads]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=6154</guid>
		<description><![CDATA[We all have our eye on the prize: increased sales and revenue. But before we can close deals, we have to acquire leads and follow up with them over time in an appropriate way to ensure that they convert. Lead nurturing is a critical stage in the sales funnel that keeps contacts interested and engaged. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=6154&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/05/07/proven-marketing-practices-to-nurture-leads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a417eb0aff997401dc38809a8c30c54?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kadlakha</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/lead-nurturing.jpg?w=400" medium="image">
			<media:title type="html">lead nurturing</media:title>
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	</item>
		<item>
		<title>Happy Cinco de Mayo</title>
		<link>http://blog.affinityexpress.com/2013/05/05/happy-cinco-de-mayo/</link>
		<comments>http://blog.affinityexpress.com/2013/05/05/happy-cinco-de-mayo/#comments</comments>
		<pubDate>Sun, 05 May 2013 16:39:35 +0000</pubDate>
		<dc:creator>Kriti Adlakha</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cinco de mayo]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=6146</guid>
		<description><![CDATA[&#160; Affinity Express wishes everyone a very happy Cinco de Mayo.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=6146&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/05/05/happy-cinco-de-mayo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a417eb0aff997401dc38809a8c30c54?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kadlakha</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/cinco-de-mayo-visual.jpg?w=550" medium="image">
			<media:title type="html">Cinco de Mayo visual</media:title>
		</media:content>
	</item>
		<item>
		<title>Helping SMBs Market: the 12 Questions You Should Ask</title>
		<link>http://blog.affinityexpress.com/2013/05/03/helping-smbs-market-the-12-questions-you-should-ask/</link>
		<comments>http://blog.affinityexpress.com/2013/05/03/helping-smbs-market-the-12-questions-you-should-ask/#comments</comments>
		<pubDate>Fri, 03 May 2013 17:05:31 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[SMB marketing]]></category>
		<category><![CDATA[marketing services]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=6138</guid>
		<description><![CDATA[Today, a diverse array of companies target small- to medium-sized businesses (SMBs) to provide marketing services and take advantage of their large sales forces, existing retail locations or related products to drive sales. We see this trend among publishers, financial services companies, office supply stores, printers, shipping franchises and many other categories. For example, there [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=6138&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/05/03/helping-smbs-market-the-12-questions-you-should-ask/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6100fe1609f1e84506102508c52f3f5e?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kellyglass</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/small-business.jpg?w=300" medium="image">
			<media:title type="html">Small Business</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/neiman-marcus-ad-vogue-march-13.jpg" medium="image">
			<media:title type="html">Neiman-Marcus Ad Vogue March 2013</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/05/dollar-general.jpg" medium="image">
			<media:title type="html">Dollar General</media:title>
		</media:content>
	</item>
		<item>
		<title>What Makes Ads Successful?</title>
		<link>http://blog.affinityexpress.com/2013/04/29/what-makes-ads-successful/</link>
		<comments>http://blog.affinityexpress.com/2013/04/29/what-makes-ads-successful/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 17:30:48 +0000</pubDate>
		<dc:creator>Kriti Adlakha</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[ad campaigns]]></category>
		<category><![CDATA[ad designs]]></category>
		<category><![CDATA[designing ads]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=6106</guid>
		<description><![CDATA[When designing advertising campaigns, we often look for hooks that will attract our target audiences and drive home our messages. But today, consumers are inundated with the constant noise of commercial messages. As a result, they start filtering information by ignoring anything ordinary or unremarkable. With that in mind, how do you design your messages [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=6106&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/04/29/what-makes-ads-successful/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a417eb0aff997401dc38809a8c30c54?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kadlakha</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/nike-ad-1.jpg?w=489" medium="image">
			<media:title type="html">Nike ad 1</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/das-auto-drive-carefully-ad.jpg?w=428" medium="image">
			<media:title type="html">Das Auto drive carefully ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/ipod-ad.jpg?w=550" medium="image">
			<media:title type="html">iPod ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/promotional-ad.jpg" medium="image">
			<media:title type="html">promotional ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/expedia-ad.jpg?w=550" medium="image">
			<media:title type="html">Expedia ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/nike-ad-2.jpg?w=443" medium="image">
			<media:title type="html">Nike ad 2</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/att-ad.jpg?w=550" medium="image">
			<media:title type="html">AT&#38;T ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/the-economist-ad.jpg?w=398" medium="image">
			<media:title type="html">The Economist ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/denver-water.jpg" medium="image">
			<media:title type="html">Denver water</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/mcfloat-ad.jpg" medium="image">
			<media:title type="html">McFloat ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/hoovers-vacuum-cleaner-ad.jpg?w=465" medium="image">
			<media:title type="html">Hoovers vacuum cleaner ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/world-aids-day-ad.jpg?w=550" medium="image">
			<media:title type="html">World Aids Day ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/megastar-media-ad-1.jpg?w=422" medium="image">
			<media:title type="html">megastar media ad 1</media:title>
		</media:content>
	</item>
		<item>
		<title>Happy World Communication Design Day</title>
		<link>http://blog.affinityexpress.com/2013/04/26/happy-world-communication-design-day/</link>
		<comments>http://blog.affinityexpress.com/2013/04/26/happy-world-communication-design-day/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 13:50:10 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[graphics]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[designs]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[marketing services]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=6097</guid>
		<description><![CDATA[World Communication Design Day has been celebrated on April 27th since 1995. The International Council of Graphic Design Associations (ICOGRADA) designated the day to recognize the role of communication design and the graphic design profession around the world. Though graphic design is often thought about in relation to advertising and marketing, the uses are extensive. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=6097&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kellyglass</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/world-communication-design-day-2013.jpg?w=550" medium="image">
			<media:title type="html">World Communication Design Day</media:title>
		</media:content>
	</item>
		<item>
		<title>Tips to Market Your Events Online</title>
		<link>http://blog.affinityexpress.com/2013/04/23/tips-to-market-your-events-online/</link>
		<comments>http://blog.affinityexpress.com/2013/04/23/tips-to-market-your-events-online/#comments</comments>
		<pubDate>Tue, 23 Apr 2013 15:15:14 +0000</pubDate>
		<dc:creator>Kriti Adlakha</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[SMB marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[corporate events]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[marketing for events]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=6080</guid>
		<description><![CDATA[Events and conferences are one of the best marketing and networking tools for companies operating in the B2B segment because they can help companies find potential new customers and build relationships with existing ones. With online marketing, we can share information more quickly and have deeper conversations with customers. As a result, we get increased [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=6080&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/04/23/tips-to-market-your-events-online/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a417eb0aff997401dc38809a8c30c54?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kadlakha</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/event-presenter-final.jpg?w=550" medium="image">
			<media:title type="html">event presenter final</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/zvents1.png?w=550" medium="image">
			<media:title type="html">Zvents</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/yelp.png?w=550" medium="image">
			<media:title type="html">Yelp</media:title>
		</media:content>
	</item>
		<item>
		<title>Earth Day 2013</title>
		<link>http://blog.affinityexpress.com/2013/04/19/earth-day-2013/</link>
		<comments>http://blog.affinityexpress.com/2013/04/19/earth-day-2013/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 12:32:01 +0000</pubDate>
		<dc:creator>Kriti Adlakha</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[earth day]]></category>
		<category><![CDATA[earth day 2013]]></category>
		<category><![CDATA[world earth day]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=6074</guid>
		<description><![CDATA[&#160;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=6074&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/04/19/earth-day-2013/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a417eb0aff997401dc38809a8c30c54?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kadlakha</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/earth-day-2013-visual.jpg" medium="image">
			<media:title type="html">Earth Day 2013 visual</media:title>
		</media:content>
	</item>
		<item>
		<title>Businesses Betting Big on Engagement through Gaming</title>
		<link>http://blog.affinityexpress.com/2013/04/16/businesses-betting-big-on-engagement-through-gaming/</link>
		<comments>http://blog.affinityexpress.com/2013/04/16/businesses-betting-big-on-engagement-through-gaming/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 15:40:04 +0000</pubDate>
		<dc:creator>Kriti Adlakha</dc:creator>
				<category><![CDATA[online advertising]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[SMB marketing]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=6052</guid>
		<description><![CDATA[As the gaming industry continues to grow and diversify, there is a great opportunity for businesses to advance their branding in new and innovative ways. According to some recent statistics researched by Software Entertainment Association: The average gamer is 30 years old and has been playing for 12 years. Sixty-eight percent of gamers are 18 [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=6052&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/04/16/businesses-betting-big-on-engagement-through-gaming/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a417eb0aff997401dc38809a8c30c54?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kadlakha</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/chex-quest-game.png" medium="image">
			<media:title type="html">Chex Quest game</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/taco-bell-tasty-temple-run.png" medium="image">
			<media:title type="html">Taco Bell tasty Temple Run</media:title>
		</media:content>
	</item>
		<item>
		<title>Weekly Reading&#8211;All About Social Media</title>
		<link>http://blog.affinityexpress.com/2013/04/12/weekly-reading-all-about-social-media/</link>
		<comments>http://blog.affinityexpress.com/2013/04/12/weekly-reading-all-about-social-media/#comments</comments>
		<pubDate>Fri, 12 Apr 2013 13:25:21 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[SMB marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=6043</guid>
		<description><![CDATA[A few days ago, Kriti mentioned to me that I haven’t done a weekly reading post in a while and, since I’m taking a few days off this month (YESSSS!), I thought this would be a great opportunity to clear off some of the virtual piles of articles and research that I have been collecting. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=6043&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/04/12/weekly-reading-all-about-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6100fe1609f1e84506102508c52f3f5e?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kellyglass</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/social-media.jpg" medium="image">
			<media:title type="html">Social Media</media:title>
		</media:content>
	</item>
		<item>
		<title>How to Market Your Business on LinkedIn</title>
		<link>http://blog.affinityexpress.com/2013/04/09/how-to-market-your-business-on-linkedin/</link>
		<comments>http://blog.affinityexpress.com/2013/04/09/how-to-market-your-business-on-linkedin/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 09:43:50 +0000</pubDate>
		<dc:creator>Kriti Adlakha</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[linkedin marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=6014</guid>
		<description><![CDATA[The LinkedIn community has acquired more than 200 million users from around the world, so it&#8217;s almost certain that people in your offline network, business peers and associates, and existing and potential customers are already interacting on the site; waiting to interact with you. The site also offers a great opportunity to meet and connect [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=6014&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/04/09/how-to-market-your-business-on-linkedin/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a417eb0aff997401dc38809a8c30c54?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kadlakha</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/linkedin-pic-1.png?w=550" medium="image">
			<media:title type="html">LinkedIn company profile page</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/linkedin-pic-2.png?w=550" medium="image">
			<media:title type="html">polls and promotions in LinkedIn groups</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/linkedin-pic-3.png?w=550" medium="image">
			<media:title type="html">LinkedIn Today for day&#039;s top news</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/linkedin-pic-4.png?w=550" medium="image">
			<media:title type="html">articles and updates by LinkedIn influencers</media:title>
		</media:content>
	</item>
		<item>
		<title>16 Copywriting Tips to Improve Your Marketing</title>
		<link>http://blog.affinityexpress.com/2013/04/05/16-copywriting-tips-to-improve-your-marketing/</link>
		<comments>http://blog.affinityexpress.com/2013/04/05/16-copywriting-tips-to-improve-your-marketing/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 13:55:41 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[SMB marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=5994</guid>
		<description><![CDATA[Affinity Express specializes in high volumes of quality marketing designs in fast turn times. That&#8217;s why we write often about how to create effective visuals for a wide range of industries, occasions and media. But design is only half the equation and we realize that strong copy is essential to successful marketing materials. But it [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=5994&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/04/05/16-copywriting-tips-to-improve-your-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6100fe1609f1e84506102508c52f3f5e?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kellyglass</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/tequila-ad.jpg" medium="image">
			<media:title type="html">Tequila Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/modcloth.png?w=550" medium="image">
			<media:title type="html">Modcloth Description</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/de-beers-ad.jpg" medium="image">
			<media:title type="html">De Beers Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/abc-ad.jpg" medium="image">
			<media:title type="html">ABC Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/play-doh-ad.jpg?w=430" medium="image">
			<media:title type="html">Play-Doh Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/porche-ad.jpg" medium="image">
			<media:title type="html">Porsche Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/volkswagen-adjpg.jpg?w=452" medium="image">
			<media:title type="html">Volkswagen Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/scrabble-2.jpeg" medium="image">
			<media:title type="html">Scrabble 2</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/scrabble-ad.jpg" medium="image">
			<media:title type="html">Scrabble Ad</media:title>
		</media:content>
	</item>
		<item>
		<title>2013: The Year of Digital Brands</title>
		<link>http://blog.affinityexpress.com/2013/04/02/2013-the-year-of-digital-brands/</link>
		<comments>http://blog.affinityexpress.com/2013/04/02/2013-the-year-of-digital-brands/#comments</comments>
		<pubDate>Tue, 02 Apr 2013 17:21:14 +0000</pubDate>
		<dc:creator>Kriti Adlakha</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[SMB marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[retail marketing]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=5977</guid>
		<description><![CDATA[Sometimes I ask myself if “Digital” is a type of media or is it a congruence of all media. In the past, we would paint on canvases, shoot and store photos on film and listen to music on records. Now “digital” brings all these capabilities together and merges them to appeal to all senses. It [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=5977&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/04/02/2013-the-year-of-digital-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a417eb0aff997401dc38809a8c30c54?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kadlakha</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/globe-2.png" medium="image">
			<media:title type="html">globe 2</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/us-digital-marketing-spending-on-a-rise-in-2013.gif" medium="image">
			<media:title type="html">US Digital Marketing spending on a rise in 2013</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/04/best-buy-video-image.png?w=550" medium="image">
			<media:title type="html">Best Buy video image</media:title>
		</media:content>
	</item>
		<item>
		<title>Easter Campaigns that Deliver</title>
		<link>http://blog.affinityexpress.com/2013/03/29/easter-campaigns-that-deliver/</link>
		<comments>http://blog.affinityexpress.com/2013/03/29/easter-campaigns-that-deliver/#comments</comments>
		<pubDate>Fri, 29 Mar 2013 14:21:43 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[SMB marketing]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=5963</guid>
		<description><![CDATA[Every year, when I first hear the clucking of that bunny that brings Cadbury chocolate eggs, I have to smile. Typically, I can restrain myself from racing out to buy a half dozen or so, but I still really like the campaign. As we head into the holiday weekend, I got to thinking: what are [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=5963&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/03/29/easter-campaigns-that-deliver/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6100fe1609f1e84506102508c52f3f5e?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kellyglass</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/zoo-kolner-easter.jpg?w=282" medium="image">
			<media:title type="html">Zoo Kolner Easter Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/wine-easter-ad.jpg?w=434" medium="image">
			<media:title type="html">Pernod Ricard Easter Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/mm-recipes-mobile.png?w=266" medium="image">
			<media:title type="html">M&#38;M Recipes Mobile Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/mercedes-benz-easter-mailing-2008.jpg?w=550" medium="image">
			<media:title type="html">Mercedes-Benz Easter Direct Mail</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/kool-aid-dyed-easter-eggs.jpg" medium="image">
			<media:title type="html">Kook-Aid Dyed Easter Eggs</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/scandic-by-hilton-easter-ad.jpg?w=416" medium="image">
			<media:title type="html">Scandic Hilton Easter Ad</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/xtreme-razor-easter-ad.jpg?w=410" medium="image">
			<media:title type="html">Schick Razor Ad Easter</media:title>
		</media:content>
	</item>
		<item>
		<title>Advertising in Fashion</title>
		<link>http://blog.affinityexpress.com/2013/03/26/advertising-in-fashion/</link>
		<comments>http://blog.affinityexpress.com/2013/03/26/advertising-in-fashion/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 08:33:31 +0000</pubDate>
		<dc:creator>Kriti Adlakha</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[print advertising]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[ads on fashion]]></category>
		<category><![CDATA[fashion ads]]></category>
		<category><![CDATA[fashion advertisements]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=5950</guid>
		<description><![CDATA[Successful ads for fashion and accessories avoid visual clutter. They convey a strong brand message by using powerful images and minimal but impactful content that work together to grab the attention of the target audience. Ads targeting women—such as those for garments, accessories or jewelry—tend to feature soft feminine background colors and flowery fonts. On [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=5950&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/03/26/advertising-in-fashion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a417eb0aff997401dc38809a8c30c54?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kadlakha</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/0000004502-01_hr.jpg?w=550" medium="image">
			<media:title type="html">0000004502-01_hr</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/recr0011878812_hr.jpg?w=474" medium="image">
			<media:title type="html">RECR0011878812_hr</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/recr0011878651_hr.jpg?w=550" medium="image">
			<media:title type="html">RECR0011878651_hr</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/recr0011920997_hr.jpg?w=550" medium="image">
			<media:title type="html">RECR0011920997_hr</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/recr0011871859_hr.jpg?w=474" medium="image">
			<media:title type="html">RECR0011871859_hr</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/recr0011878938_hr.jpg?w=152" medium="image">
			<media:title type="html">RECR0011878938_hr</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/recr0011877553_hr.jpg?w=550" medium="image">
			<media:title type="html">RECR0011877553_hr</media:title>
		</media:content>
	</item>
		<item>
		<title>Selling Marketing Services to Small Businesses</title>
		<link>http://blog.affinityexpress.com/2013/03/22/selling-marketing-services-to-small-businesses/</link>
		<comments>http://blog.affinityexpress.com/2013/03/22/selling-marketing-services-to-small-businesses/#comments</comments>
		<pubDate>Fri, 22 Mar 2013 14:04:05 +0000</pubDate>
		<dc:creator>Kelly Glass</dc:creator>
				<category><![CDATA[newspapers]]></category>
		<category><![CDATA[SMB marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=5935</guid>
		<description><![CDATA[Targeting small business is big business for many industries. That’s because there are 23 million small businesses in the U.S. and they account for 54% of all U.S. sales. Plus, they provide 55% of all jobs and occupy 30-50% of all commercial space, an estimated 20-34 billion square feet (Source: US Small Business Administration). Small [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=5935&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/03/22/selling-marketing-services-to-small-businesses/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6100fe1609f1e84506102508c52f3f5e?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kellyglass</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/retail-sale.jpg" medium="image">
			<media:title type="html">200446304-001</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/small-business-marketing-in-2013-infographic.jpg" medium="image">
			<media:title type="html">Small Business Marketing in 2013</media:title>
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	</item>
		<item>
		<title>Mobile Marketing Adoption by SMBs</title>
		<link>http://blog.affinityexpress.com/2013/03/19/mobile-marketing-adoption-by-smbs/</link>
		<comments>http://blog.affinityexpress.com/2013/03/19/mobile-marketing-adoption-by-smbs/#comments</comments>
		<pubDate>Tue, 19 Mar 2013 09:50:30 +0000</pubDate>
		<dc:creator>Kriti Adlakha</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[SMB marketing]]></category>
		<category><![CDATA[business advertisers]]></category>
		<category><![CDATA[design mobile ads]]></category>
		<category><![CDATA[mobile ads]]></category>
		<category><![CDATA[mobile advertise]]></category>
		<category><![CDATA[mobile advertisements]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile coupons]]></category>
		<category><![CDATA[Mobile Marketing Adoption]]></category>
		<category><![CDATA[mobile search]]></category>

		<guid isPermaLink="false">http://blog.affinityexpress.com/?p=5908</guid>
		<description><![CDATA[As the world around us goes mobile, businesses face a new challenge of adopting this channel to reach and interact with their target audience. While SMBs have a hard time grasping the hows and whys with their limited means and resources, many believe this could be a blessing in disguise for them. xAd and Telmetrics [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.affinityexpress.com&#038;blog=12656481&#038;post=5908&#038;subd=affinityexpress&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.affinityexpress.com/2013/03/19/mobile-marketing-adoption-by-smbs/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6a417eb0aff997401dc38809a8c30c54?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">kadlakha</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/landing-page-plugnplay2-sample.jpg?w=550" medium="image">
			<media:title type="html">Landing page PlugNplay2 sample</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/us-local-digital-ad-spending-2012-2013.gif" medium="image">
			<media:title type="html">US Local Digital Ad Spending 2012 &#38; 2013</media:title>
		</media:content>

		<media:content url="http://affinityexpress.files.wordpress.com/2013/03/mobile-ad-spending-in-2013-emarketer.gif" medium="image">
			<media:title type="html">Mobile ad spending in 2013 (eMarketer)</media:title>
		</media:content>
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