April 26, 2013 Leave a comment
World Communication Design Day has been celebrated on April 27th since 1995. The International Council of Graphic Design Associations (ICOGRADA) designated the day to recognize the role of communication design and the graphic design profession around the world.
Though graphic design is often thought about in relation to advertising and marketing, the uses are extensive. The fields of administration, education, entertainment and many others use graphic design on various levels to convey information. Graphic design affects our understanding and opinions and shapes our actions and decisions. It determines the impact of information, whether it be through color, form or type; including the smallest street sign, the websites we browse, the products we purchase and the books we read.
Graphic Design is an interdisciplinary, problem-solving activity which combines visual sensitivity with skill and knowledge in areas of communications, technology and business. Graphic design practitioners specialize in the structuring and organizing of visual information to aid communication and orientation.
–The Association of Registered Graphic Designers of Ontario
Graphic Design Process
The graphic design process is a problem-solving process, one that requires substantial creativity, innovation and technical expertise. An understanding of a client’s product or service and goals, their competitors and the target audience is translated into a visual solution created from the manipulation, combination and utilization of shape, color, imagery, typography and space.
–Australian Graphic Design Association (AGDA), Profile/Purpose
World Communication Design Day is an important occasion for Affinity Express and our more than 1,500 employees. We salute our team for their hard work for clients and their commitment to delivering high quality work on time, day in and day out!
What does graphic design mean to you? If you submit pictures of online or offline designs that have affected you in some way, we’ll share the best entries in our next blog post.