Designs of the Quarter: Pre-Media and Print Ads

February 7, 2012 by Leave a comment

Once again in Q4 of 2011, we called for submissions to our Designs of the Quarter contest. This time, we did not limit the categories, so all Affinity Express designers could participate. We were pleased with the response and the committee selected these four to feature. For the first time, we had two winning entries from the same person, who is clearly a design superstar in the making!

Oasis Cafe

Check marks the spot—in coffee beans on the cover of this menu, which is an interesting device to incorporate the main product in the design in a fresh way. It is reinforced by the coffee cup at the bottom. The brown, black and white color scheme works well for a coffee-oriented restaurant and the layout is clean and easy to read, despite there being a lot of text.

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Coupons, Print and Online

September 16, 2011 by 3 Comments

September is National Coupon Month. Coupons have traditionally been a common and effective sales promotion technique. At Affinity Express, we often create coupons for our clients, for print or for online use.

Coupon
Some coupons are handed out to the customer at the checkout counter, to encourage future visits

Companies often put in a coupon within another piece of communication, like an ad, a flyer, or a mass-mailed letter, to encourage you to take that final step and buy the product(s) that is the subject of the communication. Read more of this post

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Premedia Designs Evoking Childhood and Nostalgia

August 30, 2011 by Leave a comment

As this is my first post, I’ll start off with a short introduction: I work with retailer clients at Affinity Express, trying to see how best we can serve them with our premedia solutions.

As I looked through some of our best recent premedia designs, I found a few that caught my eye and wanted to share on the blog. What’s common among these samples is that the ads and marketing materials are all aimed at kids, are baby products marketed to parents, or evoke the nostalgia of childhood.

Premedia sample: comic flyer

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Designs of the Quarter: Q1 2011

April 4, 2011 by 2 Comments

This year’s first Designs of the Quarter are here! The categories this time around were pre-media, online ads and embroidery digitizing.

Pre-Media

I love this first design. The clean grey-on-white text, the pop of red, those luscious-looking strawberries . . . It just holds your attention and makes you want to read it.
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Pre-media Services Meet an Important Need for Retailers

March 18, 2011 by 3 Comments

Affinity Express is always evaluating new services and segments that can benefit from our solutions. In the past year, we engaged major retailers such as SuperValu and Ivie & Associates and print providers for retailers to deliver pagination and image editing for flyers, posters, in-store signage and aisle markers.

Pre-Media Services for Retailers

An in-store sign created by our team

We have been so successful to date because Affinity Express offers the best of both worlds, combining offshore and onshore resources. We also have a flexible and thorough approach to outsourcing; evaluating current client processes and workflows and facilitating the methodical transition of work to dedicated production resources.  Read more of this post

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